As Creative Director at Descifer, Menahil leverages her deep academic expertise, archival research skills, and independent brand development experience across the U.S., Middle East, and Australia.
With a foundation in visual communications and user-centered design, she brings a passion for the language of symbols and their impact on brand messaging. Her work focuses on strategic design for corporate identity programs and brand management.
Her past academic initiatives, including the LogoArchive School Design, have integrated with South Asia’s leading design schools such as MD SVAD, BNU, and IVS. With over 10 years of global industry experience, Menahil continues her practice as a strategic creative in the GCC.
Additionally, Menahil serves as a curator for LogoArchive, representing Pakistan at the world’s leading logo and trademark research collective. She is actively writing design history, building a repository to preserve and promote Pakistan’s creative legacy on a global scale.