Overview
During the competitive back-to-school season of 2024, Talabat sought to amplify awareness for T-mart’s back-to-school items. To stand out from the promotional noise, they opted for a unique, experiential mall activation that bridged in-person engagement with interactive digital elements.
The Challenge
The challenge was twofold: attract and engage a diverse audience within the constraints of a small 3x3m activation space while creating a memorable experience that drove measurable results.
Our Approach
Descifer began with an in-depth analysis of mall user behavior, ensuring the activation design and engagement strategy aligned with visitor habits. The 3x3m popup was designed for accessibility on all four sides, optimizing interaction flow. Facilitators operated externally, avoiding crowding while keeping the experience seamless.
To engage participants, we created interactive games, such as a memory challenge and a parent-child guessing game, developed by our in-house UI/UX team. Visitors registered via QR code, enabling Talabat to measure success through real-time data tracking.
Visually, the booth delivered a high-impact aesthetic, combining nostalgic high-school vibes with futuristic neon retro design, making it a visual magnet. The modular booth design allowed easy relocation, ensuring scalability as it was later activated at Qatar University.
Results
The campaign outperformed expectations, tripling the anticipated audience engagement. Visitors not only enjoyed the interactive games but left with a positive impression of T-mart’s offerings. Talabat gained actionable insights through detailed data reporting, setting a benchmark for future activations.
By blending strategy, creativity, and performance, Descifer crafted an activation that delivered results while creating unforgettable experiences for Talabat’s audience.
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