Swipe & Win a McLaren Artura

Client

Qatar International Islamic Bank (QIIB)
in collaboration with McLaren Doha

Scope of Work

Campaign Ideation & Strategy
Creative Direction
OOH & Digital Ad Creatives
Ad Variants for Performance A/B Testing

Background

QIIB launched a nationwide campaign offering users the chance to win a McLaren Artura with every credit card swipe, aiming to drive increased card usage, especially for international spending, and convert more users to its credit card services. Descifer was brought on board to design and execute the campaign across multiple platforms, creating a luxurious and performance-driven experience while maintaining consistent messaging across digital, social, and Out-of-Home (OOH) channels.

Challenges

The campaign needed to balance the aspirational tone and prestige of a luxury brand with actionable elements to drive conversions. This required thoughtful creative direction to maintain high-end aesthetics while embedding clear calls to action. The challenge extended across multiple platforms, where consistency and engagement had to be preserved. Additionally, digital ad variants had to be optimized for A/B testing, making performance optimization a core focus of the campaign’s execution. Without addressing these challenges, the campaign risked missing its conversion targets and failing to reflect the refined image of both QIIB and McLaren.

Approach

The campaign was built around the narrative of purposeful achievement, tying the exclusivity of the QIIB credit card to the subtle power and craftsmanship of the McLaren Artura. The visual style was cinematic, relying on dynamic light and shadow to convey depth and elegance. We developed multiple ad variants designed for paid experimentation, ensuring optimized performance through data-driven adjustments. Drawing insights from our collaboration with McLaren, we understood how to resonate with an audience that values exclusivity, success, and purpose. With a narrative that emphasized aspiration and choice, we ensured every touchpoint—from video to static ads—delivered a consistent and compelling experience.

Solutions

Descifer produced a high-end 40-second short video featuring the McLaren Artura, highlighting purposeful living, poised readiness, and the pursuit of excellence. This cinematic production seamlessly tied the vehicle’s performance to the prestige of using a QIIB credit card. The campaign’s key visuals for OOH and digital placements reflected sophistication, using minimalist layouts and dynamic lighting. A range of performance-optimized ad variants with varying hooks and CTAs was created to drive engagement across multiple digital platforms, ensuring a results-driven approach. The messaging throughout was aspirational, with the core statement, “Every pursuit holds more than what’s achieved—it holds the reason we strive,” reinforcing the campaign’s emotional connection.

Impact

The campaign achieved remarkable success, leading to a significant increase in both credit card usage and new customer signups. By merging luxurious storytelling with performance-driven design, Descifer helped QIIB deliver an elevated brand experience that resonated with its target audience. The campaign’s success demonstrated how creative storytelling, backed by strategic performance optimization, can drive results without compromising on elegance.

View campaign video here: Link