Qatar Airways x Paris Saint-Germain The Fourth Kit
Client
The Film House
Scope of Work
Reels Production Commercial Photography Key Visuals
Credits
Agency: The Film House Photographer: Karl Eldridge Videographer: Jaciane Thomas Parrilla Support: Micco Olido, Shakeer K
Overview
For the launch of PSG’s Fourth Kit, The Film House led a high-impact campaign blending sport, fashion, and technology. Descifer provided production support, capturing behind-the-scenes content and commercial photography that aligned with the campaign’s bold aesthetic.
The Challenge
The campaign needed to seamlessly integrate multiple elements, PSG players, the Fourth Kit, and Qatar Airways' AI character Sama’. While the players were shot separately for compositing, our task was to create authentic, raw visuals that complemented the polished key visuals.
Our Approach
BTS & Photography – Showcased the creative process and captured dynamic, in-the-moment shots.
Raw Jersey Photography – Shot in the hangar for a spontaneous, real-world feel, balancing digital aesthetics with authenticity.
Seamless Execution – Ensured visuals aligned with The Film House’s high-energy, social-first campaign strategy.
Solutions
The campaign delivered a striking mix of sports, fashion, and innovation, elevating Qatar Airways’ partnership with PSG. The authentic hangar shots added depth, making the Fourth Kit launch stand out as one of Qatar Airways’ most distinctive campaigns.
Agency: The Film House Photographer: Karl Eldridge Videographer: Jaciane Thomas Parrilla Support: Micco Olido, Shakeer K
Client Testimonial
I've entrusted Descifer with three distinct ventures of mine, and their precision and excellence have been consistent throughout. Eugene's commitment to grasping our business objectives and target audience truly distinguishes their approach. They've skillfully designed unique identities for each of my projects, delivering both print and digital experiences that authentically embody my vision.
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